My Experience

Digital Marketing Strategist

A marketing strategist with a harmonious blend of analytical and creative skills.

Derives a sense of achievement from crafting data-driven marketing strategies

that yield tangible results.

Freelance Digital Marketer

Specializing in paid ads optimization, social media content creation, SEO, and email marketing. Since 2019, I have had the privilege of working with over 30 clients, ranging from multinational corporations such as Hyatt Group, IKEA, Clarins, Photobook Worldwide, and Grab Asia, to small and medium enterprises like Aqualife Water Filter and Avid Estates Luxury Realtor. With a strong focus on delivering impactful and tailored digital strategies, I’m committed to helping businesses of all sizes achieve their marketing goals.


Marketing Manager (Signature Market)

I create and manage integrated marketing campaigns to drive customer acquisition, improve retention, and maximize revenue, achieving 7-digit monthly sales and record-breaking campaign results. As the Key Marketing Lead, I handle revenue KPIs, budget optimization, pricing strategies, and marketing activities across paid media, social media, email, and content marketing, with a 6-digit monthly marketing budget. I oversee teams and external partners, track campaign performance, and use data insights to optimize strategies. Notably, I achieved the company’s highest-ever single-day revenue during the 11.11 Mega Sale, with a 67.6% increase over the previous record.


Asst. Marketing Manager (Photobook Worldwide)

As Channel Lead, I manage external marketplace and group-buy platforms like Shopee, Lazada, Amazon, and Groupon across 13 countries in the US, Canada, EU, and SEA regions. I develop and execute revenue-driven marketing strategies to scale the business and drive brand awareness, while analyzing campaign performance to optimize future strategies. I lead global market expansion initiatives, securing key partnerships, including 2x contracts with Alibaba Group, and successfully penetrating markets in Vietnam, Indonesia, and Singapore. Notably, a 3-day marketing campaign achieved 3x YoY revenue growth.


Asst. Marketing Manager (Waltex Biotec)

I manage marketing efforts for six business lines across agriculture, floristry, and F&B, overseeing PPC campaigns, social media ads, and offline events. I optimize e-commerce websites, implementing CRO strategies, A/B testing, and digital advertising to drive traffic and conversions. I analyze campaign performance and provide actionable insights for continuous improvement. Notably, I launched and led the marketing departments for three brands, achieving a 162% increase in annual revenue and a 121x YoY growth in online sales through the launch of a new e-commerce website.